Companies that promote their services and products to the rapidly-growing senior care market have a new high-tech tool at their disposal: SeniorCareMarketer.com.
The online service offers the senior-care industry the same marketing benefits and features that its established sister product, HRmarketer.com, a marketing and public relations service, offers HR vendors—namely, the ability to generate publicity, Web site traffic, sales leads, and improved search engine rankings.
SeniorCareMarketer.com combines databases of marketing and public relations opportunities with press release distribution, campaign management, and social networking services. A range of Internet marketing PR and SEO services are also available.
An estimated 70 million Americans will be over the age of 65 by the year 2030, equal to one out of every five Americans, the company says.
The databases include profiles of journalists and bloggers who cover the industry, media outlets (including advertising information, editorial calendars, and list rental information for direct marketing), conferences and trade shows, speaking opportunities, and award competitions. All are designed to help companies reach the many buyers and purchasing influencers of products and services relating to the care of older adults, including family caregivers, medical doctors, nurses, home care agencies, hospitals, geriatric care managers, pharmacists, assisted
living facilities, social service agencies, physical therapists, and seniors themselves.
