August/September 2005

Inside Track

Stephen Welty

Raintree Systems Inc, a health care practice management software developer located in Vista, Calif, offers patient registration, scheduling, billing/collections, electronic medical records, and management reporting tools in a single, integrated application. The company has seen its most significant growth among the PT/OT/ST and human services industries. Rehab Management recently caught up with Stephen Welty, director of sales and marketing, to talk about the growth of electronic medical records and what the future holds for the company.

Q. Your biggest growth segments are among the PT/OT/ST and human services markets. Why is that?

A. Success in these markets is primarily due to Raintree's ability to handle organizations' most complex A/R and patient management workflow scenarios. You will find Raintree in 1-20 clinic companies and in organizations with hundreds of locations.

Q. What industry trends are you keeping an eye on?

A. There are a few major trends that are emerging in the industry. Due to the Bush Administration's push for electronic medical records (EMR) to be adopted by health care providers, we are seeing increased interest in this ara.

The second movement in the industry is a demand for integration of EMR within practice management applications. Providers want to limit duplicate data entry and would like their clinical documentation to trigger billing processes within their practice management applications.

We are also encountering an increased demand by therapy providers to have prescriptions and authorizations tracked within management applications.

Q. What sets your company apart from the competition?

A. Here are the top six product features that set Raintree Therapy Manager apart from our competitor's products.

1. Every module within Raintree Therapy Manager is built to support reimbursement functions, including scheduling, clinical documentation/EMR, reporting, and marketing features.
2. Raintree's Ultra-Thin-Client technology provides organizations with the ability to tie multiple locations together without the need for Citrix, MS Terminal Services, or any other third-party "technology layer." Raintree can be run over dial-up or greater Internet connections with HIPAA-compliant encryption.
3. Raintree provides customers with the ability to share any table data between databases, and manage multiple databases quickly and easily.
4. Raintree is capable of scheduling providers, patients, rooms, and equipment with multiple views for multiple locations and service types.
5. With Raintree, supervisors are able to direct end-user workflows and prevent users from incorrectly entering information into the application.
6. Provided that users are granted security rights by administrators, individuals who are utilizing the Raintree Application can be shadowed from remote locations.

Q. What can we expect from Raintree Systems in the next 5 years?

A. Our company is continuing to grow in both the large and small market segments. We expect that our Software Subscription Distribution Model will spur our growth in the 1 to 10 clinic groups, allowing customers who do not have a large IT staff or budget to afford Raintree Therapy Manager.

—By Morgan Tharp

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