Podcast: Using Technology to Get a Competitive Edge
Today’s advanced products for physical therapy can help clinics differentiate themselves through technology-based services. Outpatient clinic owner Niki Varveris, MSPT, DPT, explains how she leverages new technology to attract clients, increase referrals, and transition traditional therapy patients into cash-pay clients at her Naples, Fla-based facility, Physiofit. She also shares her approaches for marketing, and discusses how one new technology in particular can reduce wear and tear on therapists’ hands.
This presentation also features Jeff Gephart, Director of Sales and Marketing, Rehabilitation Division, Zimmer MedizinSystems. Jeff discusses the ongoing paradigm shift in insurance reimbursement, and explains the advantage physical therapy clinics will have in the future by acting now to adopt strategies designed to grow cash-pay services.
Niki Varveris, MSPT, DPT, is the owner of PhysioFit Physical Therapy in Naples, Fla. Varveris received her master’s of science degree in physical therapy from the University of Miami, an executive MBA from Florida Gulf Coast University, and a doctor of physical therapy degree from the University of St. Augustine for Health Sciences. In addition, Varveris is in the process of receiving certification as an equine rehabilitation specialist from the Animal Rehab Institute Education for Professionals. Varveris’s special interests include the treatment of neuromusculoskeletal disorders of the neck and spine, equine rehabilitation, and postural wellness training. Varveris is a member of both the American Physical Therapy Association and the Florida Physical Therapy Association.
Jeff Gephart is director of sales and marketing in the rehabilitation division for Zimmer MedizinSystems, USA, based in Irvine, Calif. Gephart received a bachelor of science degree in sports medicine from Erskine College and an MBA in management from Columbia Southern University. Gephart’s more than 30 years of professional experience include 11 years as a territory sales rep in the Carolinas and Virginia selling into the PT and AT markets; 10 years with the Chattanooga Group in clinical education, product development, and vice president of sales; and 9 years as an athletic trainer and clinical instructor at various colleges and universities including Georgetown University in Washington, DC, and Davidson College in Davidson, NC.