Shepherd Center, Atlanta, and Championship Bull Riding (CBR) have partnered to help educate America’s competitive bull riders about the benefits of specialized rehabilitation following a catastrophic spinal cord or brain injury.

“Bull riding is a dangerous sport, even with the protective equipment that is available,” said Wes Bruce, CEO of CBR, which hosts a nationwide, televised, professional bull riding tour. “We are pleased to partner with Shepherd Center to help spread awareness of the options that are available if a catastrophic accident does occur.”

Shepherd Center, one of the country’s top hospitals for spinal cord and brain injury rehabilitation, treats nearly 950 people with spine or brain injury each year and sees thousands of people in its outpatient programs.

Shepherd Center offers a complete continuum of care, from evaluation and medical treatment, to rehabilitation and lifelong support programs. Treatment teams are managed by physiatrists and a multidisciplinary team of expert rehabilitation specialists. These professionals assess patients’ medical and clinical needs and coordinate their care program — from ICU-level care, rehabilitation and family training to post-acute services and outpatient services.

Led by bull riding icon, Tuff Hedeman, CBR is a nationwide, professional bull riding organization. The CINCH CBR Tour events feature a live 2-hour adrenaline rush and collectively create 26 weeks of primetime TV seen by more than 5 million viewers each year on Great American Country. Combined with its subsidiary tour, the Horizon Series, CBR will visit more than 70 venues throughout the United States reaching more than 350,000 fans in live attendance this year. 

[Source: [removed]Shepherd Center[/removed]]